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Media Relations
The press release prevails
The press release prevails
Despite declarations of its demise, the press release remains a useful tool — when used strategically
Christine O'Connor
Mar 10, 2023
PR metrics: it’s not just about the hits
PR metrics: it’s not just about the hits
A main measurement of PR effectiveness is placements and how many people they reach, right? Wrong, at least most of the time.
Carolyn McMaster
Sep 8, 2021
Story ideas with legs stand on these four pillars
Story ideas with legs stand on these four pillars
The best ideas are meaty enough for a journalist to explore and have broader appeal so they don’t smack of pure self-interest.
Sandra Stewart
Jan 17, 2023
B2B gold: secrets from the trade PR whisperer
B2B gold: secrets from the trade PR whisperer
Unlocking the door to a fulsome and effective PR strategy targeting your market sectors
Christine O'Connor
Jan 13, 2022
Is your organization ready for PR?
Is your organization ready for PR?
Asking yourself these questions will help you determine whether you’re prepared, have ideas to share, and are able to commit.
Christine O'Connor
Sep 7, 2022
Lessons from 10 years of impact PR
Lessons from 10 years of impact PR
Enterprises challenging business as usual need a PR strategy that mines breakthrough thinking and proven impact to overcome status quo bias
Sandra Stewart
Jan 13, 2022
Media training Rorschach test: know your persona, give better interviews
Media training Rorschach test: know your persona, give better interviews
Whether you’re a preparer, an improviser or a futurist, understanding your strengths and weaknesses will help you tell your story well
Sandra Stewart
Dec 13, 2021
Are you stalled in a flat stretch of the PR roller coaster?
Are you stalled in a flat stretch of the PR roller coaster?
Ups and downs are normal in PR, but if you’re stuck in a long flat stretch without results, it may be time to check the basics.
Sandra Stewart
Jul 20, 2019
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