Short Thoughts on Digital Strategy

Thomas Høgenhaven in Thogenhaven Scribbles

Dec 10, 2015

Stepping out of the parallel world: Going mobile-only for a week

48% of UK internet users are mobile only. Not mobile first, but mobile only. This stat is way higher than I thought. But probably in the low end compared to Africa and Asia (couldn’t find any numbers from trusted…

Thomas Høgenhaven in Thogenhaven Scribbles

Oct 21, 2015

The Rich Snippet And The Prisoners’ Dilemma

Marking up your content with Schema and RDF code is a good idea. At least in the short term. If we look at the rich snippet markup through a prisoners dilemma perspective, it might not seem as such a good long term strategy.

Thomas Høgenhaven in Thogenhaven Scribbles

Oct 6, 2015

What Content Curators Should Learn From The Pros

Over the last 3–5 years, curating has become an important topic in digital marketing. We even got to the meta point where we curate curation tools. When content curation is done right, it creates phenomenal value to readers. Unfortunately, much…

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Thomas Høgenhaven in Thogenhaven Scribbles

May 26, 2015

Motivating Brand Ambassadors

Many brands are successfully leveraging brand ambassadors for a number of purposes: word-of-mouth marketing, generating content, and participating in design process. Ambassador networks should be seen not only as a communication channel, but also as a development resource.

Thomas Høgenhaven in Thogenhaven Scribbles

Jan 13, 2014

A short story of user innovation

There are many different understandings of innovation processes. One of the more interesting approaches is Eric von Hippel’s User Innovation. The basic concept of user innovation is that innovation rarely is done by producers. Rather, lead users innovate to solve own…

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