Fear helps you to stand out.
To get noticed.
And to make a difference.
Because 99% of the people out there will never get over their fears.
But you do.
The easiest way to stay in business is to make promises you can actually keep.
And the easiest way to go out of business is to make promises you can’t possibly keep.
Sure, it sounds easy.
It’s easy to get lost in the things that don’t really matter.
The likes.
The shares.
The comments.
The retweets.
You can study art without ever really knowing how to create art.
Just like you can study business without ever really knowing how to start a business.
Just like you can learn a language without ever really knowing how to speak that language.
The problem about urgent work is that it’s urgent.
That it needs to get done.
Right now.
As fast as possible.
And the even bigger problem is that almost everything these days is urgent.
It’s hard to stand out and to get noticed in a crowded marketplace where everybody does more or less the same.
That’s why sometimes bad marketing might be the best marketing.
You don’t.
You build a community first.
And then you build a company around that community offering whatever that community might want and is willing to pay for.
Giving things away for free isn’t really a good marketing strategy.
If your thing sucks, it won’t get any better if you’re giving it away for free (or lower its price).
I don’t believe in writer’s block.
Or singer’s block.
Or any other block that might be out there.
But what I do believe in is consumer’s block.
… is that you can’t build it by constantly trying to sell people your stuff.
This is one of the things that a lot of people get wrong about the Internet.
The Internet isn’t about selling stuff.