#BadCustomerService

How customers are making companies pay attention on Twitter

What were people saying on social media in Russia and the USA about the Chernobyl mini-series?

How to respond to customer comments online: a look at some great (and not so great) brand-related

Social data on popular products: what Russian consumers talk about over summer

How to build a strong employer brand

Attracting and retaining talent is no less important for today’s businesses than attracting and…

Fake Reviews: a Problem for Consumers and Businesses, and a Thriving Industry

How to Respond to Negative Reviews

Understand where negative reviews come from and how to work with…

How to Make People Talk About Your Brand Online, and What to Do With It Afterwards

How to find Instagram influencers

You’ve almost certainly been hearing a lot about the buzz surrounding influencer marketing. It took…

SERM: what is search engine reputation management?