Tradecraft
Stories about startups, technology, traction, and design from Tradecraft members
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Career Transition Risk and the Ladder of Legitimacy
Career Transition Risk and the Ladder of Legitimacy
A playbook for overcoming the objections of your future hiring manager.
6 Lessons from Healthtech Design and Product Leaders That Will Inspire You To Join The Industry
6 Lessons from Healthtech Design and Product Leaders That Will Inspire You To Join The Industry
Healthcare is not known for well-designed technology. The industry is extraordinarily complicated, highly regulated, and dominated by…
What Socrates taught me about UX design
What Socrates taught me about UX design
When I was in high school, I was really into winning arguments, so I decided to major in philosophy. I know what you’re thinking — I spent…
How Google Ads Can Be a Product Manager’s Secret Weapon
How Google Ads Can Be a Product Manager’s Secret Weapon
As a Product Manager, you’re in charge of many things. In the spiral of backlog grooming, shooting features from the hips of limited data…
Simplifying Uber Eats for vegans
Simplifying Uber Eats for vegans
Filtering for Vegan food yields restaurants touting “vegan friendly” but the first 4 dishes all contain meat
Why & How You Should Use Selective Focus Editing to Capture Audience Attention
Why & How You Should Use Selective Focus Editing to Capture Audience Attention
Eye-catching visuals are key to earning the attention of your audience. Use this editing technique to give your viewers pause.
Bandcamp’s Music Discovery User-flow (Reimagined)
Bandcamp’s Music Discovery User-flow (Reimagined)
1-week UX case study on Bandcamp’s mobile search page
6 Things Every Mental Health Product Should Consider
6 Things Every Mental Health Product Should Consider
Insights from a product designer and a licensed therapist
A Growth Marketer’s guide to “Smoke Tests”
A Growth Marketer’s guide to “Smoke Tests”
A secret weapon to validate your next great idea!
How to Successfully Onboard Your New Job As A Designer
How to Successfully Onboard Your New Job As A Designer
Navigating the field of civic tech
Navigating the field of civic tech
A guide for newcomers and explorers
How Visual Response Rate Affects User Experience | Page Speed
How Visual Response Rate Affects User Experience | Page Speed
In early 2018 I created an eCommerce website. I spent almost a thousand dollars on ads before I had my first sale. Just like magic, I made…
Asana Mobile Restructured
Asana Mobile Restructured
A UX Case study on the hierarchical navigation of Asana’s mobile app - San Francisco
Eight Things You Need To Know About Design Systems
Eight Things You Need To Know About Design Systems
I attended a whole lot of talks so you don’t have to.
Want a Great Job This Fall? Don’t Be Lazy This Summer.
Want a Great Job This Fall? Don’t Be Lazy This Summer.
It’s nice when timing works out.
A startup jobseeker’s guide for moving to San Francisco
A startup jobseeker’s guide for moving to San Francisco
These days I do most of my writing at The Jungle Gym. It’s a monthly newsletter full of ideas and resources to help you think clearer and…
Growth Marketing 101: What can you learn from 60+ seed-stage startups?
Growth Marketing 101: What can you learn from 60+ seed-stage startups?
I combed through dozens of seed-stage startups on the verge of high growth to find out if they can pass the basics of growth marketing…
Unleash the power of touch to design great mobile apps.
Unleash the power of touch to design great mobile apps.
Part 1 - Overview
Will an MBA help you get ahead in tech?
Will an MBA help you get ahead in tech?
A decision-making framework
What Do Product Marketers Do? Insights from PMMs at Facebook, Uber, Lyft, and Figma
What Do Product Marketers Do? Insights from PMMs at Facebook, Uber, Lyft, and Figma
Are you figuring out what role might be a good fit for you in startup tech? Has someone suggested product marketing? Are you still a bit…