Paid Media, Guarantees and A Cautionary Tale

Paid media is a reality for PR pros and businesses that want to generate awareness…

What Makes a Story Truly Newsworthy & Compelling to Media

Why Your PR Strategy Must be Experiential With or Without a Physical Product

Are Press Releases Really Worth it Today and What to Do Instead

So, You Think You Can’t Afford a Publicist

I hear it time and again, but you think you can’t afford to hire professionals to…

All it Takes is One Poor Experience to Lose a Customer — Study Shows

Media Industry Changes and What It Means for Startups and Small Enterprise

If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now.

It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do just about anything from cooking and painting to…

If You’re an Entrepreneur, Don’t Read the News

Do you feel panicked to make decisions for your business because the news is…

How to Develop a Marketing Budget for a Small Business