Can we all agree that the most effective way to build trust is face to face? Looking into another person’s eyes one at a time may not be efficient, but it is likely to create authentic connection.
We know trust in the news media is decreasing. I mean, it’s really not a pretty picture.
Let’s start with this stat: A 2016 Gallup poll revealed that just 32% of Americans say they have “a great deal” or “a…
Trust. It’s something that takes time to earn yet can be lost in the blink of an eye.
For news organizations, the public’s trust in its products (TV newscasts, newspapers, websites, mobile apps) at one point seems to have come naturally…