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Trust-building tips for covering attacks on democracy
Trust-building tips for covering attacks on democracy
The assault on the U.S. Capitol on Jan. 6 was unfathomable. We want to say thank you to the journalists who quickly sprang into action to…
Mollie Muchna
Jan 7, 2021
Three fundamental ways to invest in trust
Three fundamental ways to invest in trust
Here are some principles that form the foundation of our work at Trusting News — some basics we return to routinely, to ground ourselves…
Joy Mayer
Jan 5, 2021
In the final days of election season, tell (and show) people why they can trust you
In the final days of election season, tell (and show) people why they can trust you
The Trusting News team has had a lot to say about the elections over the past few months. We’ve challenged newsrooms to get back to basics…
Mollie Muchna
Oct 22, 2020
Journalists, point to what makes your protest coverage credible
Journalists, point to what makes your protest coverage credible
Our country is in mourning. People are outraged. And we as journalists are doing our best to cover what is a complex and quickly evolving…
Mollie Muchna
Jun 4, 2020
Create an effective “About Us” page
Create an effective “About Us” page
What is your news outlet’s mission? What communities do you cover, and how long have you been in business? What do you value, and what are…
Lynn Walsh
May 22, 2020
Be nimble, relevant with subscription messaging
Be nimble, relevant with subscription messaging
Topical subscription messaging helps explain your value proposition, and drive reader support in the most trying times.
Jennifer Hefty
Apr 23, 2020
If you let your readers in on your process, they might just surprise you
If you let your readers in on your process, they might just surprise you
Most of us have heard the chorus.
Jennifer Hefty
Apr 15, 2020
Want credit for providing a public service? Explain your mission and priorities.
Want credit for providing a public service? Explain your mission and priorities.
This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Lynn Walsh
Apr 7, 2020
Want your audience to find you credible? Show users how you strive for accurate, ethical reporting.
Want your audience to find you credible? Show users how you strive for accurate, ethical reporting.
This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Lynn Walsh
Apr 7, 2020
Journalists, this is your moment. Please show you’re trustworthy.
Journalists, this is your moment. Please show you’re trustworthy.
Is it possible to overstate how much Americans need journalism right now?
Joy Mayer
Apr 7, 2020
Want a relationship based on trust? Invest in interactions.
Want a relationship based on trust? Invest in interactions.
This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Joy Mayer
Apr 7, 2020
How to demonstrate trustworthiness with your coronavirus coverage
How to demonstrate trustworthiness with your coronavirus coverage
We’ve been tracking some common themes when it comes to complaints, frustrations and misunderstandings from our audiences.
Mollie Muchna
Mar 17, 2020
If you’re doing solutions journalism, don’t forget to tell your audience
If you’re doing solutions journalism, don’t forget to tell your audience
If your news organization is providing something you know your audience wants, you should make sure they know that. Seems simple enough…
Joy Mayer
Mar 9, 2020
People don’t understand how journalism works.
People don’t understand how journalism works.
Journalists naturally assume our readers have an innate understanding of the news process. How we gather facts, why we gather the facts we…
Bristow Marchant
Feb 13, 2020
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