GOAT: In Defense of the Pivot

The “pivot.” If you spend much time in the VC industry or reading tech press, it starts to sound like a cliche. Like a punchline. A last, desperate scramble to make something out of a business that, rightly or wrongly, couldn’t make their model work the way originally thought…

Hiring New Associates at Upfront

We are excited to announce that we are hiring two Associates at Upfront Ventures to join our team in Santa Monica, CA. If you are interested in working closely with our partners, portfolio and the wider LA tech ecosystem, read on.

The Big and Hairy Problems in Shipping and Logistics

Total logistics costs globally amount to 10% of…

Second-Order Market Innovation and The Future of Drones

The Changing of the Live Ticketing Experience

It is no secret that Venture Capitalists like myself love startups operating in…

Meet Parachute, the Modern Home Textiles Company That’s Turned Home Products into Identity Purchases

Do You Have the Right CEO to Run Your Business Until the End?

Announcing Upfront Ventures’ Newest Partner — Kobie Fuller

We set out to build a venture capital firm that would not only be a beacon for the rapidly growing LA tech ecosystem but also one that would compete and collaborate nationally with the best firms in the country.