Upfront Insights

Upfront Ventures is a venture capital firm based in Los Angeles

Nov 3, 2015

The Artist Formerly Known as Ecommerce

I feel like investors and entrepreneurs are doing themselves a disservice by bucketing all types of companies that sell stuff online into the same 15-year-old catch-all category of “ecommerce.” As a VC, I am trying to challenge myself to a higher level of…

Upfront Insights

Jun 26, 2015

Podcast: Matt Mazzeo’s Non-Traditional Path from Hollywood Agent to Managing Director at Lowercase Capital

It’s not everyday that someone gets the opportunity to join what might one day go down as the best performing VC fund of all time. But that’s exactly…

Upfront Insights

Dec 14, 2016

Welcoming the Newest Partner to Upfront Ventures

[This was written and originally posted by Mark Suster.]

Chang Xu in Upfront Insights

Jul 11, 2017

Thriving Industries Based in LA That You Would’ve Never Guessed

Hint: it’s not Hollywood.

I’m a native Bostonian of 15 years, so naturally, I faced my move to Los Angeles last year with trepidation. Reality TV shows like The Rich Kids of…