The 3Ps for a Successful Startup — Product Management, Product Design, Product Development

The definition of ‘ideal’ often differs from situation to situation. What is ideal for a public company may not work for a start-up. And so is the case with product lifecycle…

The recipe to Digital Marketing Success: UpGrad and T Shaped Marketing

How Does a Digital Marketer’s Salary Grow?

If someone offers you an amazing opportunity and you are not sure you can do it, say yes. Then learn how to do it later. — Richard Branson

Quote this to any digital marketer out there, wait till their face lights up with agreement…

Are ESOPs a Good Option to attract Best Talent for Startups?

Employee Stock Option Plans (ESOPs) are part of policies to attract, motivate and retain employees by organizations. Thanks to the startup ecosystem, ESOPs have become a famed instrument amongst new emerging organizations…

Decode your way into Product Management

Learn how you can acquire the technical skills of a product manager

A product manager’s job is not easy — neither to define nor to execute. When there are so many definitions of what the role is, it gets tougher to define what the…

UpGrad’s Entrepreneurship Impact Story

How 263 entrepreneurs accelerated their startup journey with UpGrad

How much do you know about Digital Marketing?

Who is this Digital Marketing Skill Test for?

This is How you Evaluate an Influencer Marketing Campaign

Influencer marketing campaigns have been in vogue since the advent of social media marketing. With celebrities, subject matter experts, social media enthusiasts and entrepreneurs building their own world of fans and followers…