Digital Experiences: LaunchRock vs. GoDaddy Website Builder

LaunchRock.com: a free, web based application that helps you set up a social “launching soon” page in minutes, share your page and start gathering emails.

Digital Experiences: Personalization and UX

Social networks and apps are increasingly become more personalized because users continue to seek more content that is relevant them. This week, I explored the niche social app Shapr as well as Snapchat’s new universal search feature to see the…

Digital Experiences: Curated and Niche Content

Now more than ever, brands with large followings are streamlining communication with their communities through the curation and delivery of relevant, niche…

Facebook: Social Media Sanctity Turned Advertising Overload

Last week, I discovered that Facebook has decided to institute advertisements that will be embedded into videos that are posted on the site. What used to be my social media safe haven will now become a blatant bombardment of…

Digital Marketing Guru…work in progress

This blog is like a CliffsNotes for Digital Marketing — I’ll share all notable learnings and trends for anyone looking for insight into the world of digital marketing. “When one teaches, two learn.” ― Robert A. Heinlein.

The Power of Facebook Advertising just got even better

EMERGING TECH/APP/SERVICE — Roku

An emerging tech product is Roku along with its competitors, including Chromecast, Apple TV, and Amazon Fire TV. Roku receives data via WiFi (or a wired connection) from an internet router and allows viewers to watch content from streaming services like Netflix, HBO Go…

DIGITAL EXPERIENCES — YouNow

YouNow is “the world’s first live social network” (Crunchbase). While perusing eMarketer for my elective course (Audience Analysis), I came across an article on the US social trends for 2017…

EMERGING TECH/PRODUCT/PLATFORM — Snow

An emerging app is South Korean app Snow, which has risen to popularity for its many similarities to Snapchat as well for its qualities that set it apart from Snapchat. Snow has filters very similar to Snapchat, but exponentially more, and for this reason, Snow is…