User Experience dictionary

Affinity diagram

Affinity diagrams are a taxonomy ideation tool, often performed as a card sort variation. Brainstormed or predefined concepts are arranged by similarity, either shared concepts or within a range. Typically multiple versions are created until a user-friendly grouping appears that can be adapted to…

User

The person on the other side of the screen. While designers may debate whether we should call users customers, users, people, or any of a variety of labels, the reality is that they are the heart of design. Who they are, what they do, and their goals drive the UX field.

Customer Journey Map

synononym: “Experience Map”

A customer journey is a series of touchpoints that capture the context of each interaction between the company and the customer.

Customer journeys are collections of touchpoints between users and…

Hierarchy

Hierarchy is the choreography of content in a composition to communicate information and convey meaning. Visual hierarchy directs viewers to the most important information first, and identifies navigation through secondary content.