How to Lead an Impactful Research Team

I fell in love with design thinking ten years ago as I began my career at IDEO. Through ethnographies and one-on-one interviews, we studied real people to understand their needs, attitudes and behaviors. Analyzing where these areas aligned, or more often didn’t…


Geordie Kaytes is on the other side of the table

For our first installation, we’re checking in with the founder of Heroic

“Other side of the table” is a series by User Interviews. This week we’re featuring one of our favorite design strategists, Geordie Kaytes, who has