Wendy’s & Social Media

If you haven’t taken the time to check out Wendy’s Twitter account, you are missing out on some serious laughs. Wendy’s has taken on a new approach to their social media and the voice they portray on social media, particularly Twitter. They regularly engage with other brands and Twitter…

Snapchat Update

Snapchat has become an ever growing social media platform since its development in 2011 by three Stanford students. The platform…

Engaging with the Government

With our company headquarters in the Northern VA/DC area, you would think we interact with the government on a usual basis. Surprisingly, we are one of the few industries where the government does not require a license in order to perform maintenance on your car. ASE was created…

The Coca-Cola Journey

It should come as no surprise that Coca-Cola does a top-notch job when it comes to branding in the social media space. On Facebook, they not only have a Coca-Cola product page, but they also have a Coca-Cola Journey page. This page is used to describe their company and culture, while…

Super Bowl Commercials 2018

While many people tune into the Super Bowl to watch the game and cheer on their favorite players, I tend to focus solely on the commercials. Some of the best, and most expensive, advertising takes place during the Super Bowl. If done right, these brands get to retain serious…

Hilton & the Government

When I think about Hilton and the government interacting, nothing immediately comes to mind. I have not personally had any interaction or experience with the goverment and Hilton.

But, as I think about it more, Hilton interacts so much with various government…

Marketing to Government — Socially

The Community College Workforce Alliance (CCWA), as the non-credit training partner of John Tyler and Reynolds Community Colleges, works with private and government human resource and training managers in the Greater Richmond region of Virginia to train incumbent…

The New Rules of Marketing & PR: First Impressions

I have begun to read this insightful book, and I love that it is written as though the author is having a conversation with me. The author, David Meerman Scott, goes in to great detail — ample examples included — as to why targeted marketing is the best approach and content…

From Ordinary to Extraordinary

After reading the article How Oreos Got 40 Million Likes On Facebook, I was mostly impressed with the fact that something that is a household name — like oreos — still feels compelled to continually wow customers with quality content. They don’t get lazy or comfortable, but…

What You Think You Know About the Web is Wrong

I spend lots of time inside Google Analytics, monitoring open and click results from MailChimp campaigns and reviewing social media impressions and engagement. This article, written by Tony Haile, brings to my attention what happens “in the…