UVA New Media Strategies Spring 2017

April Fools Day — A Great Day to Take Marketing Risks?

Ah yes. April Fools Day. I have so much fun with it. I don’t enjoy lying to people during the year, but every April 1st I make a point of doing the best I can to make (what I think) are witty jokes and projects meant to trick people…

Native Advertising

Native advertising is a new concept to me, so I was interested to explore the concept and see exactly what it was all about. I stumbled upon this article in my research and found it very helpful to my understanding of the topic:

A Discussion on the Success of Funko Pop! Vinyls

I was first introduced to the phenomenon known as Funko Pop! vinyls by a good friend of mine when we visited San Diego Comic Con way back in 2013. I recall waiting for hours in a long line for these vinyl figurines wondering what it was that…

Retargeting via Facebook Ads

I find myself pointing to this proverb when thinking about the idea of remarketing/retargeting and how I can apply it to my business.

Birds of a feather flock together

Retargeting to sell soap

As our instructor may have pointed out in the class, a friend and I are interested in launching a line of artisan soap products sometime in the near future. I’ve learned a lot from this class, especially techniques used to capture and effectively market to potential customers.

Retargeting Medium Post Assignment

Due before Class 8 — March 22nd.

Please write a brief Medium post about remarketing/retargeting on social network ad platforms and how it could apply to your organization. What customer actions/intents would you identify for retargeting ads…

Niche Fan Targeting via Legion of Collectors

If there’s one thing I’ve learned about our world these days, it’s that as technology and choices get more abundant, niche markets emerge that really pay off if you target them.

Starting with Why

I have given a lot of thought to Simon Sinek’s “Starting With Why” Ted Talk that we watched as part of last week’s class, and what really stayed with me from that is that so many companies start with the “How” instead of the why. The more I thought about it, the more I realized that my company is…

The 2016 Super Bowl Ad That Stuck out Most to Me

I always look forward to watching the Super Bowl every year. By now, the classmates I have in the class I’m writing this blog for know that I’m a huge football fan. But I’m also a fan of visual media, and so when we were tasked with writing a…