This post is a follow up to Personas & Target Market
Target Market: Youth and ProfessionalsGreater Austin AreaArtists and CreativesCompanies/OrganizationsSchools/Community Centers
Since legalization is fairly a new concept in the cannabis industry, there was not a lot of data research on the users of marijuana. Many of the studies focus on the different ways to administer / consume the product. Looking at the data, it seems that people prefer to smoke a joint vs…