These journey maps focus on my two primary users, Jenny and Ricoh, and explores their individual scenarios and their approach to achieving their goals in each.
Problem: There is no federal regulation for the product, sold both legally and illegally. Users need to know what they are taking and what effects each strain has, so they can consume / smoke the cannabis with confidence.
I chose one persona, Brandon, and refined his steps, do, feel, and opportunities.
First, an update on my research. I have pretty much finalized my survey:
Link
So far I have only sent it to a few friends and family in order to get bit of feedback before I distribute it en masse. I would love to get feedback from the…