VALUE MY NEWS

News Media and Pinterest: An Impossible Match ?

News media are aware that their presence on social media is essential in the web sphere, but some of them have difficulties to adapt their content to the platform they have chosen. Pinterest is a very good example of social media that cause a…

How the desire to gain social capital on Instagram makes people twist the reality

SNAPCHAT DISCOVER : the solution for media futur ?

Medias know a very huge transformation : print is…

Brands as social issue supporters and social media as a tool

Brands today are moving from a simpler, more basic strategy focused on attracting consumers to a more complex strategy which aims to connect with consumers through its values and social impact.

How to increase customer loyalty through social media?

The unnessecary political polarization on social media (and how to solve it)

Politics is a typical subject people prefer to avoid during conversations. But these are nessecary conversations if you are part of a society. Everyone wants the country to be organised as optimal as…

Engage at the Age of Private Messages

A media or a brand has to care about engagement. But how to engage when people tend to rather send more private messages to their restricted group of friends than publish content in social media ?

Problematizing the like: what does it really mean?

Using Visual Narratives and Alternative Storytelling on Instagram Stories

In the last half century, Social Media, likely more than anything else has radically restructured our day-to-day activities including social and cultural interactions with the world around us. A picture…