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The True Concept Drivers for Aquaman’s Global Box Office Dominance
The True Concept Drivers for Aquaman’s Global Box Office Dominance
The runaway success of AQUAMAN seems to have taken nearly everyone by surprise. Grossing more than $1 billion worldwide, it was the…
David Stiff
Jan 23, 2019
What we can Learn From the Most in Demand Movies of 2018
What we can Learn From the Most in Demand Movies of 2018
A Record-Breaking Year
Greg Buell
Jan 9, 2019
What’s better than a $40M opening… a $50M opening. Here is why we need to rethink dating.
What’s better than a $40M opening… a $50M opening. Here is why we need to rethink dating.
Another weekend, another record at the box office. Venom is a hit, and A Star is Born exceeded all expectations. For months it was obvious…
Greg Buell
Oct 8, 2018
The Success of “The Nun” Was No Miracle. And Vault Knew it in March. So, who is Next?
The Success of “The Nun” Was No Miracle. And Vault Knew it in March. So, who is Next?
It’s been another weekend with another miss by traditional movie tracking folk. The Nun, the fourth installment of The Conjuring series…
David Stiff
Sep 13, 2018
Why the Spray and Pray Theatrical Marketing Strategy Needs to Evolve
Why the Spray and Pray Theatrical Marketing Strategy Needs to Evolve
For many years, and in many different industries, there have been attempts to understand how different groups react to a product — or, in…
Greg Buell
Aug 28, 2018
Does Hollywood Really Have Age and Gender Biases?
Does Hollywood Really Have Age and Gender Biases?
Originally published at www.vaultml.com November 2016.
David Stiff
Aug 17, 2018
5 Reasons Why The Meg Was Expected to Sink (But Vault’s AI Projected a Winner)
5 Reasons Why The Meg Was Expected to Sink (But Vault’s AI Projected a Winner)
David Stiff, CEO, Vault
David Stiff
Aug 15, 2018
Greg Buell
Jun 28, 2018
Why we need to rethink Tentpole Strategy
It’s no secret that studios are evolving their business models to both increase the…
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David Stiff
May 15, 2018
Bright
and How Netflix Influences the Box Office
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