Growth Hacking, Marketing and Venture Capital
Notes as I scratch the surface of three nascent & hard industries
Reflections from Balderton portfolio Above The Line Marketing event
Reflections from Balderton portfolio Above The Line Marketing event
May 2015
The 4 Waves of Mobile Marketing
The 4 Waves of Mobile Marketing
A brief history of marketing mobile apps, and what the future might hold
Marketing fintech
Marketing fintech
At Balderton we have invested in four fintech businesses in the last year: Nutmeg, Motif, GoCardless and Crowdcube, and hope to add several…
Understanding Customer Acquisition Costs
Understanding Customer Acquisition Costs
The framework VCs use
Does a Huge First Funding Round Negatively Impact Startup Outcomes?
Does a Huge First Funding Round Negatively Impact Startup Outcomes?
CB Insights, June 10th, 2014