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Growth Hacking, Marketing and Venture Capital

Notes as I scratch the surface of three nascent & hard industries

Reflections from Balderton portfolio Above The Line Marketing event

Reflections from Balderton portfolio Above The Line Marketing event

May 2015
Go to the profile of Rob Moffat
Rob Moffat
May 22, 2015
The impact of TV advertising

The impact of TV advertising

Measuring the unmeasurable
Go to the profile of Rob Moffat
Rob Moffat
May 18, 2015
How to get into tech VC in Europe

How to get into tech VC in Europe

Why, how, what and when
Go to the profile of Rob Moffat
Rob Moffat
Apr 10, 2015
The 4 Waves of Mobile Marketing

The 4 Waves of Mobile Marketing

A brief history of marketing mobile apps, and what the future might hold
Go to the profile of Rob Moffat
Rob Moffat
Dec 12, 2014
Point solutions vs. platforms

Point solutions vs. platforms

29 September 2014
Go to the profile of Rob Moffat
Rob Moffat
Sep 29, 2014
Marketing fintech

Marketing fintech

At Balderton we have invested in four fintech businesses in the last year: Nutmeg, Motif, GoCardless and Crowdcube, and hope to add several…
Go to the profile of Rob Moffat
Rob Moffat
Aug 20, 2014
Understanding Customer Acquisition Costs 

Understanding Customer Acquisition Costs 

The framework VCs use
Go to the profile of Rob Moffat
Rob Moffat
Jun 23, 2014
Does a Huge First Funding Round Negatively Impact Startup Outcomes?

Does a Huge First Funding Round Negatively Impact Startup Outcomes?

CB Insights, June 10th, 2014
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Anish Khanorkar
Jun 11, 2014
Hiring a CMO 

Hiring a CMO 

An impossible task?
Go to the profile of Rob Moffat
Rob Moffat
May 27, 2014
Defining growth hacking

Defining growth hacking

…and some examples
Go to the profile of Rob Moffat
Rob Moffat
Mar 21, 2014
Reducing friction in VC fundraising

Reducing friction in VC fundraising

Or, how to maximise your conversion rate
Go to the profile of Rob Moffat
Rob Moffat
Jan 28, 2014
Push notifications in 2014

Push notifications in 2014

The next Tragedy of the Commons?
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Rob Moffat
Jan 10, 2014

What VCs listen to in meetings

…and what they don’t
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Rob Moffat
Dec 13, 2013
Truly personalized commerce

Truly personalized commerce

How far away are we?
Go to the profile of Rob Moffat
Rob Moffat
Dec 11, 2013
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