Trending stories published on Verbal Identity

Apr 2, 2015

Spend 50% less time writing.

(Even better, spend less time reading what other people have written.)

What can brands learn from Richard Dawkins?

Science isn’t the enemy of creativity.

The two mingle happily. Steve Jobs insisted that instead of the original design for Pixar’s studios, which proposed three separate buildings for computer…

Why do brands need narratives?

(And how do you give a tangible narrative to an intangible product?)

Put simply, brands need narratives because the human brain is wired to look for them. Human beings were able to evolve from a chaos of…