Two weeks ago, Google announced a new 360 video format that improves image quality in areas where users spend…
In a previous post, we explored some ways to measure the user experience for three…
Compared to platforms like web and mobile, virtual reality offers an unprecedented level of data to measure how users are behaving. Heatmaps are a great way to interpret this data, but they must be viewed on a case-by-case basis and their qualitative nature doesn’t allow…
