Start using WeChat connected objects within 5 minutes with just an iPhone

The launch of Apple Watch in April is renewing the interest for wearable devices and popular sport tracking apps.

WeChat & online services: the future is in 2nd and 3rd tier cities

The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service…

How can businesses process Alipay payments via WeChat?

WeChat users: how do they behave and how to attract them?

How to measure your WeChat ROI (Return on Investment)?

There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising your WeChat ROI?

1. Link your WeChat account with a…

WeChat iBeacons: why it doesn’t work, and how to fix it.

A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from…

Apple Watch + WeChat: how Apple is trying to seduce China

During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research.

WeChat viral marketing: what are the risks?

What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount to users, and they will gladly share any of your content.