Are WePay and Alipay going to kill banks?

According to Accenture, competition from PayPal, Alipay, WePay and the likes could reduce traditional bank revenues by one third by 2020. This phenomenon represents a major challenge to the banking sector, as one quarter of banks’ revenues are generated…

What can Western marketing managers learn from WeChat?

Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With nearly 13 billions in revenues, 90% of which come from “value added services”, Tencent is a great…

2.1 million WeChat “false rumors” deleted daily

2.1 million WeChat “false rumors” deleted daily

Rumors spreads fast on social medias, and WeChat Moments, a relationship-based social media, is the perfect platform to spread rumors. This creates potential threat to Chinese authorities. The Chinese Academy of Social Sciences (CASS), a state…

How to manage your WeChat Public account from your phone- WeChat CMS

Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone.

How to generate great WeChat content, fast and for free

Of all the challenges of running a WeChat account, one is particularly difficult to overcome: creating great WeChat content. It is a costly and time consuming process, especially for young or small companies.

5 social trends used by companies to promote their WeChat

If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away…