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swardley in wardleymaps

Aug 8, 2016

On being lost

Chapter 1

This is the story of my journey, from a bumbling and confused CEO lost in the headlights of change to having a vague idea of what I was doing. I say vague because I’m not going to make grand claims to the techniques that I discuss in this book. It is enough to…

57 responses

swardley in wardleymaps

Aug 10, 2016

Finding a path

Chapter 2

The problem I had was how do I map a business? Unlike a board game such as chess with its turned based moves, when you consider a business it is a living thing. It consists of a network of people, a mass of different activities and reserves of capital…

26 responses

swardley in wardleymaps

Aug 12, 2016

Exploring the map

Chapter 3

Hurray, we’ve got a map! What now? The purpose of producing a map is to help us to learn and then apply basic climatic patterns, doctrine and context specific forms of gameplay. Maps are our learning and communication tool for discovering these things and…

12 responses

swardley in wardleymaps

Aug 16, 2016

Doctrine

Chapter 4

I had created my first map and applied an understanding of some basic climatic patterns that might influence it. These patterns were the ones that I could not stop but I could anticipate. Whether I liked it or not the components on my map would evolve through the…

17 responses

swardley in wardleymaps

Aug 21, 2016

The play and a decision to act

Chapter 5

In chapters one to four I’ve covered the basics of mapping, common economic patterns and doctrine. However, these Wardley maps of business don’t tell you what to do any more than a geographical map tells an Admiral how to win a…

6 responses

swardley in wardleymaps

Sep 3, 2016

Finding a new purpose

Chapter 7

It was 2007, I was at home and I was unemployed. I twiddled my thumbs for a couple of days, did some DIY and then set about thinking on my future. This is code for watching my bank balance plummet whilst not doing anything useful. I was exhausted…

11 responses

swardley in wardleymaps

Jan 11, 2017

A smorgasbord of the slightly useful

Chapter 11

“Here’s one I made earlier” is the staple diet of TV programmes when faced with the possibility that something might go wrong. Demonstrations are always a risky business. In the case of this book, doubly so. I want to let…

12 responses

swardley in wardleymaps

Aug 25, 2016

Getting started

Chapter 6

I often talk about that wise executive that I met in the Arts hotel of Barcelona. I’ll jump ahead in the story and let you into a little secret. He didn’t have a clue either and I wasn’t the only person faking at being an executive. However, I didn’t find…

6 responses

swardley in wardleymaps

Dec 13, 2016

Charting the future

Chapter 9

Most people don’t have a desire to learn mapping for the sake of it. Instead, what people are looking for is a way to create advantage either through learning of context specific play (i.e. outsmarting others), the application of doctrine (i.e. being…

3 responses

swardley in wardleymaps

Mar 7, 2018

On playing chess

Chapter 19

In this chapter, I’m going to introduce some basic concepts that we will use and…

3 responses

These were the top 10 stories published by wardleymaps; you can also dive into yearly archives: 2016, 2017, and 2018.

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The use of topographical intelligence in business strategy

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