INSIGHTS

Deepfake technology WILL lead to multiple child-suicides.

Happy Monday.

What happened to community engagement?

Like-baiting and fan acquisition fell out of favour a long time ago, any social media…

2019’s biggest channel updates are here — what does it mean for brands?

Can you remember the last 5 things you liked on Social Media?

Why co-creation is the future of influencer marketing

Made In Instagram

Barely a week goes by recently without a new scandal or exposé on the influencer marketing industry, and rightly so — the…

The Purge: Instagram

This morning, tens of thousands of Instagram influencers have awoke to find that the worst has happened. Nope, Starbucks wasn’t out of cold brew, they’d just lost a load of followers.

Instagram has been vocal about tackling the bot issue in a bid to improve the user…

What We Can Learn From Fyre Festival

“Fyre will be defined by its ability to connect”

Whatever influencers are selling, we’re not buying it.

Influencer marketing promised to answer our…