Hot URL mapping using cloud functions

Cloud Functions from google expose a JS function at a URL endpoint.

10 Stages of a Software Company

My perspective is that of a CEO of Wellzesta, Inc., a software company in the mobile health/wellness…

Launched: the Wellzesta Health Research Institute

Scaling responsibly: getting ready for series A

We’re hiring: Chief Creative

~December 11, 2017~

paper vs. digital: avoid ‘tearable’ communication

Someone recently told me that adults 65+ prefer paper. While this demographic may be more familiar with paper; paper does NOT rule. In fact, today’s older adults want the same valuable benefits that digital communication affords. Today’s…

What we did with a $2M research budget

We’re Hiring: Community Manager

~ 9 January 2018 ~

Tween street cred — “Apple Store for WELLZESTA”

Looking back on things that have given me street cred among my daughters.

1. Expired passport. The passport was issued when I was about 7. At the time I had bleach blond hair. The passport had an extension to contain all the…

We’re hiring: Sales Development

~23 December 2017~