Thoughts and lessons for my students
Answers to questions I get from students along with some unsolicited advice.
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A simple guide to help jump start the creative process
A simple guide to help jump start the creative process
For young creatives, it can be tough staring at the blank white screen or page. Here’s a helpful guide to start generating ideas.
Hatch Awards: Eight Advertising Students Win Campaign Competitions
Hatch Awards: Eight Advertising Students Win Campaign Competitions
By Andy Slaughter, a first-year BU COM graduate student in public relations and The COMmunicator’s editor in chief.
The differences between advertising and PR continue to blur.
The differences between advertising and PR continue to blur.
Both need creativity, storytelling and data.
The insight: the most important part of the brief
The insight: the most important part of the brief
“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what…
Everyone is creative, including you
Everyone is creative, including you
Surprisingly when I ask that question of students in my introductory creative class only about half the class raises their hands. They’re…