The insight: the most important part of the brief

“At the heart of an effective creative philosophy is the belief that…

Thoughts on the creative brief

Some briefs inspire messages, other briefs inspire actions and experiences

10 creative approaches that sometimes work

Now that you’re ready to start generating creative ideas, it helps to have a few…

Bill Bernbach and the beginning

Even in the age of digital, social, and utility, advertising students…

The differences between advertising and PR continue to blur.

Both need creativity, storytelling and data.

Advertising and Brand Terms and Definitions

So you know what the heck people are talking about when they talk about advertising

A simple guide to help jump start the creative process

For young creatives, it can be tough staring at the blank white screen or page. Here’s a helpful guide to start generating ideas.

Brand or product: What is it, what does it do?

Volkswagen’s advertising will never be the same

Why brands advertise and why they need creativity

A brief introduction for students