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Steve McLeod in What I Know About Running Software Companies

What I Know About Sending B2B Email Newsletters

In 2017 I started sending an email newsletter for Feature Upvote, my company’s feature request tracking tool.

I first read several articles with tips for sending newsletters. They tended to be vague, wordy, and always…

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Go to the profile of Steve McLeod
Steve McLeod in What I Know About Running Software Companies

On Attending Conferences

When you run your own company, and are personally footing the bill, conferences are a time sink and money sink. You seldom get much to show for it, expect a promotional pen or two. Yet I keep going to them. Here’s why.

Like-minded People

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Go to the profile of Steve McLeod
Steve McLeod in What I Know About Running Software Companies

How to find customers

This is the wrong question. Ask yourself, “How can customers find me?”

This sounds trite, but understanding this is a crucial first step in understanding online marketing.

Ask yourself, “How can customers find me?”
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Go to the profile of Steve McLeod
Steve McLeod in What I Know About Running Software Companies

How to respond to advice

I’m active on a couple of online forums where software creators, both actual and would-be, ask for advice. Sometimes I’m the one asking for advice.

It is easy to hear the advice and then explain to the advice-giver why they are wrong, or why their advice is…

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Go to the profile of Steve McLeod
Steve McLeod in What I Know About Running Software Companies

Build it and they won’t come

Starting a software product? A software company? An Open Source software product? A consulting company?

And do you refuse to do that nasty thing called marketing?

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What I Know About Running Software Companies
What I Know About Running Software Companies
Drawn from a couple of decades of personal experience in different countries and companies.
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