This is the wrong question. Ask yourself, “How can customers find me?”
This sounds trite, but understanding this is a crucial first step in understanding online marketing.
Ask yourself, “How can customers find me?”
When you run your own company, and are personally footing the bill, conferences are a time sink and money sink. You seldom get much to show for it, expect a promotional pen or two. Yet I keep going to them. Here’s why.
I’m active on a couple of online forums where software creators, both actual and would-be, ask for advice. Sometimes I’m the one asking for advice.
It is easy to hear the advice and then explain to the advice-giver why they are wrong, or why their advice is…
Starting a software product? A software company? An Open Source software product? A consulting company?
And do you refuse to do that nasty thing called marketing?
In 2017 I started sending an email newsletter for Feature Upvote, my company’s feature request tracking tool.
I first read several articles with tips for sending newsletters. They tended to be vague, wordy, and always…