What I Know About Sending B2B Email Newsletters

In 2017 I started sending an email newsletter for Feature Upvote, my company’s feature request tracking tool.

I first read several articles with tips for sending newsletters. They tended to be vague, wordy, and always…

Feb 27, 2018

On Attending Conferences

When you run your own company, and are personally footing the bill, conferences are a time sink and money sink. You seldom get much to show for it, expect a promotional pen or two. Yet I keep going to them. Here’s why.

Like-minded People

Steve McLeod

Feb 19, 2018

How to find customers

This is the wrong question. Ask yourself, “How can customers find me?”

This sounds trite, but understanding this is a crucial first step in understanding online marketing.

Ask yourself, “How can customers find me?”

Steve McLeod

Feb 13, 2018

How to respond to advice

I’m active on a couple of online forums where software creators, both actual and would-be, ask for advice. Sometimes I’m the one asking for advice.

It is easy to hear the advice and then explain to the advice-giver why they are wrong, or why their advice is…

Steve McLeod

Feb 12, 2018

Build it and they won’t come

Starting a software product? A software company? An Open Source software product? A consulting company?

And do you refuse to do that nasty thing called marketing?