QR Codes: Alive and Well in the Museum?

I can’t tell if you QR codes are dead, undead, or if they never died in the first place…

The Whitney’s Mobile Guide

Over the last year the Whitney’s digital team has worked towards making the Museum’s interpretative content more…

Dimensions of Museum Data

Google analytics was not built for the arts. Most of the time that’s fine: as a museum we still care about all…

Answering the question “what’s on today?”

Changing user behavior through supportive content

Relaunching Softly: the Whitney’s Online Collection

Stepping into open access at the Whitney

It’s here. It’s finally here. The Whitney Museum of American…

Relaunching the Whitney’s Online Collection…again

Keyword tagging artworks with GPT4 and Google Vision

Introducing Whitney Digital

Welcome to Whitney Digital — insights from the Whitney’s digital teams.

This is a significant time in the Whitney’s history. Following our move downtown, the Museum’s audiences have quadrupled and our digital reach has far outstripped in-gallery…