Starbucks’ iOS app must have a zero percent sign-up rate for Canadians

Or why user-testing is so important

Recently I moved to Canada (wohoo!) and now I’m doing all the techie stuff like installing apps, getting loyalty cards or…

Amazon’s disappearing search results

Or why Amazon’s ‘sort by’ needs some UX love

Amazon is the king of A/B testing

I’m sure you know it by now: Amazon is doing a lot of A/B testing on their services, always on the hunt for a better UX and improved conversion. As a designer I think this is a fantastic thing to do. You observe, you learn, you improve. Then rinse and repeat.

Nike+ seems not to be a fan of Canadian users either

Let’s all please stop limiting the user in his experience by trying to be smarter than him

Why does Pinterest use this kind of toast confirmation? [short design critique]

A toast notification is a short confirmation or error message which shows up after a user action has been performed. Often these toasts are displayed either at the top or at the bottom…

Let’s not offload this work to the user [short design critique]

Today I’ve updated my iPad Pro to iOS 12. Now, I’m happy to admit that it’s only a 32GB iPad and I’m also happy to admit that I’m kind of an app hoarder, so yes, it’s quite full.