Recently I moved to Canada (wohoo!) and now I’m doing all the techie stuff like installing apps, getting loyalty cards or…
I’m sure you know it by now: Amazon is doing a lot of A/B testing on their services, always on the hunt for a better UX and improved conversion. As a designer I think this is a fantastic thing to do. You observe, you learn, you improve. Then rinse and repeat.
I know every designer is busy. As is every product person. (As is everybody else.) Still, please don’t cut short on copywriting. It is an essential part of a good user experience.