WOODSHORES

By 2018, Bloomberg was tacking stock of a new kind of direct-to consumer watch “industry” that has been thriving outside of the traditional…

Between 2010 and 2020, rose gold has come back with a vengeance and is now used across all the decorative Arts: architecture, furniture…

Business management as it has been taught during the 20th century uses relocation as the universal solution to improving the bottom line…

Compared to the competition, Apple pushes manufacturing quality to the limits. However, given the relatively short lifespan of its…

On paper, the future of wristwatches would be unobtrusive tech concealed within a regular looking watch. There is the technology and there…

There has been a measurable drop in the amount of watches exported by Switzerland in 2015 (the year when the Apple watch was launched)…

I was recently asked if wrist watches were possibly becoming “useless” or “doomed”. There are several layers to the subject, but I…

How Apple established the apple watch as a quasi luxury item

How analysing a consumer’s purchase decision can help to get clarity on what drives the brand equity of luxury goods and watches.

The future of the Swiss watch industry probably involves a radical shift from a retail-intensive model to a supply-intensive model. For…

Grand Seiko represents a great value for the money, but their image is compromised by a cognitive dissonance between how Japanese…

On the contrary, “real” luxury goods contribute to the economy, are sustainable and are often much better for the environment than their…

Since the launch of the Apple watch in April 2015, outsiders of the watches industry have been expecting smart watches to eventually take…

How operating in a higher price segment allows for a stronger brand equity and for more differentiators

How a growing cultural acceptance, miniaturization and better shock-resistance made it possible to switch from pocket to wrist watches.

Here is the story of how Swiss watchmakers left the $ 300 segment vulnerable to the emergence of Chinese made fashion and marketing driven…

Here are four ways by which brands can avoid loosing relevance with 21st century consumers.

Short shelf life and lack of reparability could spell trouble in the long run.

The Great Recession, digitally marketed watches and a generational shift might have done more harm than smartwatches.

Brand owners take a more professional approach and compel newcomers to come up with a tangible value proposition.

The 18K Apple Watch 1 was a failure to learn from the old guard and over-engineering out of price.

Dwindling training institutions, monopolistic trade practices and what it means for the trade of watchmaker.

There are three S’s that determine the cost of a high-end watch: skill, service and scale.

The Digital Revolution calls for a distribution model that is slowly emerging to take its place…