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Security Considerations For Enterprise Startups To Scale & Sell
Security Considerations For Enterprise Startups To Scale & Sell
One of the more frequent questions I get from early stage enterprise founders is around security — specifically “what should I be doing…
Kelley Mak
May 5, 2022
3 Proven Community Strategies to Grow Open Source Businesses ☀️
3 Proven Community Strategies to Grow Open Source Businesses ☀️
This post was originally published on The Data Source, my monthly newsletter covering the top innovation in data infrastructure…
Priyanka Somrah 🦋
Apr 19, 2022
10th Anniversary NY Enterprise Tech Meetup: How the CEO of Attentive Navigated a Massive Pivot to…
10th Anniversary NY Enterprise Tech Meetup: How the CEO of Attentive Navigated a Massive Pivot to…
This month, we celebrated the 10th Anniversary of our NY Enterprise Tech Meetup! To honor our New York roots, we welcomed Brian Long, CEO…
Work-Bench
Mar 1, 2022
Building In The Open: The Future of Open Source with Cockroach Labs, Timescale & Solo.io
Building In The Open: The Future of Open Source with Cockroach Labs, Timescale & Solo.io
To close out our last NY Enterprise Tech Meetup of the year, we assembled a panel of the top open-source enterprise infrastructure experts…
Work-Bench
Dec 10, 2021
Logo Hunting: 3 Steps to Target & Catch Your Biggest Customer Logos
Logo Hunting: 3 Steps to Target & Catch Your Biggest Customer Logos
This post is written by Matthew Ziskie, Co-Founder & General Partner at Bungalow Capital. Matt previously led Procurement teams at…
Work-Bench
Nov 18, 2021
Women in Enterprise Sales Forum: The Secret Sauce to Partnerships Sales Success with Red Hat, Cisco…
Women in Enterprise Sales Forum: The Secret Sauce to Partnerships Sales Success with Red Hat, Cisco…
Partnerships are a fast-growing and critical part of enterprise sales. Additionally, the dynamics behind Partnerships have evolved…
Jessica Lin
Oct 22, 2021
Startup Marketing from $0 to $100M in ARR with Jeff Yoshimura, CMO & Chief Experience Officer at…
Startup Marketing from $0 to $100M in ARR with Jeff Yoshimura, CMO & Chief Experience Officer at…
This month, we were excited to host Jeff Yoshimura for a keynote at our NY Enterprise Tech Meetup. Jeff is a long-time Work-Bench friend…
Work-Bench
Oct 21, 2021
6 Tactics for a Successful Open-Source Launch
6 Tactics for a Successful Open-Source Launch
Launching any new product, feature or project takes time and careful planning in order to achieve the greatest impact and reach the largest…
Kira Colburn
Oct 12, 2021
Decoding Product-Led Growth: Top Tactics To Master the User’s Product Journey from GitLab, Figma &…
Decoding Product-Led Growth: Top Tactics To Master the User’s Product Journey from GitLab, Figma &…
Fall has officially arrived and we kicked off the season with an NY Enterprise Tech Meetup talking about a go-to-market motion making more…
Work-Bench
Oct 5, 2021
Enterprise Playbook: How to Structure a POC (Including a POC Agreement Template!)
Enterprise Playbook: How to Structure a POC (Including a POC Agreement Template!)
It’s no secret that CEOs and CFOs are under enormous pressure to ensure their investments will deliver value. Unfortunately, this means…
Work-Bench
Aug 20, 2021
6 Tactics on How to Fuse Product & Enterprise Sales for PLG Success
6 Tactics on How to Fuse Product & Enterprise Sales for PLG Success
At Work-Bench, we know customers are like oxygen for early-stage startups. This is why enterprise go-to-market is the #1 thing we support…
Work-Bench
Aug 12, 2021
The Humble Journey to Hyper Growth with Daniel Dines, CEO & Founder of UiPath
The Humble Journey to Hyper Growth with Daniel Dines, CEO & Founder of UiPath
This month, the New York and London Enterprise Tech Meetups teamed up for a joint Summer Speaker Series. It was truly an international…
Work-Bench
Jul 16, 2021
A Love Letter to Enterprise Founders: Michelle Zatlyn, Co-Founder of Cloudflare, Demystifies the…
A Love Letter to Enterprise Founders: Michelle Zatlyn, Co-Founder of Cloudflare, Demystifies the…
This month, the New York and London Enterprise Tech Meetups teamed up for a joint Summer Speaker Series. First on our calendar was a demo…
Work-Bench
Jun 25, 2021
Newsletter 102: Metrics Cheat Sheet
Newsletter 102: Metrics Cheat Sheet
How to analyze your newsletter’s metrics to determine what resonates with audience, but also, what doesn’t.
Kira Colburn
May 11, 2021
Wisdom From Walking Among the Cloud Giants: 5 Questions Answered by DigitalOcean CEO Yancey Spruill
Wisdom From Walking Among the Cloud Giants: 5 Questions Answered by DigitalOcean CEO Yancey Spruill
At our April NY Enterprise Tech Meetup, we hosted Yancey Spruill, CEO of newly public and NYC-born DigitalOcean.
Work-Bench
Apr 23, 2021
Newsletter 101: Writing Content People Want to Read
Newsletter 101: Writing Content People Want to Read
With Substack on the rise and nearly every company on the planet now writing their own newsletter, it’s more difficult than ever to wade…
Kira Colburn
Apr 1, 2021
Women in Enterprise Sales Forum: 3 Technical Sales Myths Dispelled
Women in Enterprise Sales Forum: 3 Technical Sales Myths Dispelled
We’re excited to see our #womenterprise community continue to grow! This month, we held our Women in Enterprise Sales Forum alongside our…
Kira Colburn
Mar 23, 2021
How to Unleash the Power of Your Developers According to Jeff Lawson, CEO of Twilio
How to Unleash the Power of Your Developers According to Jeff Lawson, CEO of Twilio
For our March NYETM we had a fireside chat with Jeff Lawson, CEO of Twilio, and a demo from Elizabeth Lawler, CEO/Co-Founder of AppLand.
Jonathan Lehr
Mar 12, 2021
The 5 Step Framework for Building a Product Led Business
The 5 Step Framework for Building a Product Led Business
This month, Work-Bench, OpenView, Primary Venture Partners and Lerer Hippeau hosted the second of its four-part SaaS Growth Camp — a…
Work-Bench
Feb 25, 2021
Enterprise Playbook: How to Build a Value Based Pricing Calculator
Enterprise Playbook: How to Build a Value Based Pricing Calculator
At the early stage, so many founders are tempted to underprice their product in order to win early deals (and compete with legacy vendor’s
Jessica Lin
Feb 11, 2021
Women in Enterprise Sales Forum: 3 Inspirational Lessons From SDRs Turned AEs
Women in Enterprise Sales Forum: 3 Inspirational Lessons From SDRs Turned AEs
On the heels of our last event in December, we were excited to host our next Women in Enterprise Sales Forum focused on the career…
Kira Colburn
Feb 2, 2021
Scaling from 1 to 10 to 50 Customers: Lessons from Okta CEO Todd McKinnon
Scaling from 1 to 10 to 50 Customers: Lessons from Okta CEO Todd McKinnon
It’s certainly been a wild 12 year ride for the Okta team, having raised over $225M in funding, an IPO in 2017, and over $580M in revenue…
Jessica Lin
Jan 22, 2021
Women in Enterprise Sales Forum: 5 Tactics to Accelerate Your Sales Career
Women in Enterprise Sales Forum: 5 Tactics to Accelerate Your Sales Career
We often describe our Enterprise Roundtables, Playbook Lunches and other Work-Bench community events a little bit like therapy — a place…
Jessica Lin
Dec 8, 2020
Tomasz Tunguz Explains Everything You Need to Know About SaaS Metrics in Under an Hour
Tomasz Tunguz Explains Everything You Need to Know About SaaS Metrics in Under an Hour
We were blown away to see a record breaking number of attendees at our October New York Enterprise Tech Meetup (NYETM) this week (we even…
Kira Colburn
Oct 29, 2020
How to Best Prepare an Enterprise Sales Pipeline Review for Your Investors
How to Best Prepare an Enterprise Sales Pipeline Review for Your Investors
As enterprise investors here at Work-Bench, investing at Seed II stage, we are obsessed with all things go-to-market and working alongside…
Jessica Lin
Oct 20, 2020
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