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Workbase joins Hightouch to accelerate Data Activation for Product Led Growth

Workbase was founded to help B2B GTM teams leverage their data warehouse to send alerts, create leads, and add contacts to campaigns.
Go to the profile of John Tan
John Tan
Re-Inventing Workflow Automation For The World Of Data

Re-Inventing Workflow Automation For The World Of Data

Workflow automation companies altogether earn $10B in revenues a year helping other businesses automate their routine tasks.
Go to the profile of Alicia Wong
Alicia Wong
Building a Revenue Architecture on Top of a Modern Data Stack

Building a Revenue Architecture on Top of a Modern Data Stack

This is a blog post based on a talk I gave titled “Building a Revenue Architecture on Top of a Modern Data Stack”, at…
Go to the profile of John Tan
John Tan
Buy vs. Build in GTM Data Automation

Buy vs. Build in GTM Data Automation

Key considerations when deciding to buy vs. build workflow automation tools for modern GTM teams.
Go to the profile of Grace Huang
Grace Huang
The Promise Of A Product-Led Growth CRM

The Promise Of A Product-Led Growth CRM

Product-Led CRMs bridge the gap between product analytics and the GTM motions needed to drive long-term growth.
Go to the profile of Grace Huang
Grace Huang
Modern GTM Will Break The CRM

Modern GTM Will Break The CRM

Modern GTM has caused a fundamental shift in the market by creating 10x as many buying or retention signals generated in these new…
Go to the profile of Grace Huang
Grace Huang
Product Usage: An Undervalued Buying Signal

Product Usage: An Undervalued Buying Signal

SaaS has enabled product usage data to become a key buying signal.
Go to the profile of Grace Huang
Grace Huang
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