6 Advancements That Influence Customer Expectations

CX Surveying Before and After Artificial Intelligence

In order to understand what drives customers to buy, you have to ask them.

Over the past (almost) 100 years, the fundamentals of market research and voice of customer surveying have remained practically…

Why Satisfied Customers Still Decide to Leave

Scenario: You are completely satisfied with the cellphone provider you’ve had for the past years. Very few complaints, if any. The company you work for undergoes reconstruction and you have to take a pay cut. A friend tells you that his family plan…

The Violence of the Customer Experience Economy (Pt. 2/3)

A lot of times people don’t know what they want until you show it to them. -Steve Jobs

This statement has been requoted several times, yet many people misinterpret it. Some believe Jobs was building…

Do Customer Loyalty Programs Work?

The idea behind most loyalty programs is generally that if you spend enough with a brand, they’ll “reward” you with something free or some form of discount. In other words, “If you spend more, we’ll reward you, and that will make your spending worth it”.

The Violence of the Customer Experience Economy (Pt. 1/3)

The Customer Experience Economy is the most violent economy in the history of capitalism.

In ten years, Tesla has become more valued than its 114-year-old predecessor, Ford Motors. On the other hand, in…

What Everybody Needs to Know About Surveying Customers

Repeat after me. Surveys are the glue between companies and customers. It’s true.

If you’re not doing it and doing it right, your company is at risk of losing customers.

NPS® Taught Companies How to K.I.S.S.(Keep It Simple, Survey), but It’s Time to Go to the Next Level with AI.

The Only Way to Raise Your Prices Without Losing Customers: Understand Customer Decisions