In this blog I track the best video communication on social and environmental cause marketing. Intended to track the best videos of the year, I often found myself blogging more about social cause marketing than sustainability or climate change videos, simply because there are more good…

Just recently I wrote about a video PSA on climate change which used movie star Morgan Freeman to get its message across. I am always thrilled to see a movie star lend their voice to climate change. but less enticed with the script these…

For sustainability and climate change professionals, the topics we study have received extra media attention during the historic UN climate change negotiations in Paris. Billionaires and celebrities have kept the negotiations in the…

I keep a running blog of the best videos in corporate citizenship marketing. I tend to focus on big brands. (They make better videos. Who wants to watch crap videos, never mind blog about them?) In this case though, an NGO has basically become THE brand of climate change…

I started this blog to document the best videos on corporate sustainability. However, I end up doing more lamenting than documenting. I frequently blog on how videos about social topics from anti-smoking, to…

This video knocks it out of the park. The work is relevant to the company, @SpotifyCares, and the stories are heartwarming and wrenching. They even do…

I regularly blog about the best video communications on environmental issues. The topic naturally leads me to branded videos from large companies. Rarely does any other type of video float across my radar.