Xend Finance Year-In-Review 2022

Kevin Leu
Xend Finance
Published in
3 min readJan 4, 2023

The way to describe this last year in the broader blockchain/crypto space is… tumultuous.

However, I use “broader” in that description, because the way to describe Xend Finance’s year is… adoption.

We went from last year’s Year-In-Review, where we were a “project” with well-regarded backers, including Binance and Polygon’s founder, Sandeep Nailwal, to a company. Today, we field far more customer inquiries a day than token speculators, because we have built an actual product with real-world adoption.

Nearly 150,000 savers now use our Xend Finance Banking platform to hedge against inflation and currency devaluation, using our products to convert their local currency to stable cryptocurrency (while also earning some of the highest interest rates in the industry!).

We have always been very transparent about our roadmap — which can always be found on our homepage — but we’d like to take a moment to recap some of Xend Finance’s best launches from 2022.

January 12 — We wrapped up the Xend Finance DeFi Hackathon, the largest blockchain hackathon in Africa’s history, keynoted by Mike Novogratz, with a judging panel that included leaders from Google, Binance, Polygon, Huobi, Coindesk, and Cointelegraph, amongst others. You can find the winners here.

April 7 — As one of Africa’s fastest-growing startups, we announced the hiring of some very important roles in our company, including a data analyst, content manager, and Head of Growth. We ended 2021 with 40 employees, and even in a down market, we have still grown to 50 employees.

May 25 — As a consumer-facing company, and no longer a project, it was important for us to rebrand to address our growing user base. The new tagline of “Global Crypto Banking For Everyone”, along with a new website, and updated messaging, became the mantra of Xend Finance. Read about all the changes here.

June 29 — Xend Finance passes 100,000 users and launches into Ghana and Kenya.

July 19 — Over 24 million $XEND staked on Xend Finance’s native staking platform.

July 28 — We launched XendBridge and SwitchWallet to great critical acclaim, which was covered by numerous media outlets. The launches help us go after businesses as clients and allow companies to plug into the blockchain economy. Check out our deck below:

September 7 — Announcing our POS (Point-of-Sale) agents, the new initiative allows for broader and easier adoption of our technology and for business transactions. You can now receive and send dollars via our POS agents even if you have cash in hand.

September 25 — Along with Polygon, we announced Polygon’s first bootcamp and hackathon on the continent of Africa, powered by Xend Finance. It was a major honor for us to introduce Polygon to a continent of new developers and to power the event.

December 2 — we helped users save $1,000,0000 on the Xend Finance mobile app in our first year! Download the app to start saving today.

While so much has happened in the space that has rattled the market, including the collapses of Terra Luna and FTX, we believe the downfall of these companies will only further strengthen the industry through regulation. The players who are creating real-world value, such as ourselves and many others, will continue to build products that scale for the average person and beyond.

We are a product and company not built for the rich or for investors or token speculators… we are built to help people survive, live into the future, and grow old and comfortable. We help people who are unbanked, who face depreciating currencies, who want a better future.

We are Xend Finance.

Sincerely,
Kevin Leu
Xend Finance, Head of Marketing

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Kevin Leu
Xend Finance

PR and Marketing Consultant. Former Head of Communications, Huobi US. Former Head of Marketing, Tubi TV. Former Head of PR, Girls in Tech.