Archive of stories published by XR Marketing

Homepage

Open in app

All

2021

2022

Dr. Joachim Scholz in XR Marketing

Jan 23, 2022

6 Reasons why virtual influencers will be essential for social media and metaverse strategies

1 response

Dr. Joachim Scholz in XR Marketing

Jul 5, 2022

Does AR advertising work?

Yes. In more ways than you might think.

Dr. Joachim Scholz in XR Marketing

Jun 2, 2021

AR Classics: Is Social AR the Future of Advertising?

1 response

Dr. Joachim Scholz in XR Marketing

Apr 12, 2021

AR glasses are nice and all… but don’t forget what’s growing in the shadows

Holographic displays can…

Dr. Joachim Scholz in XR Marketing

Jul 18, 2022

Will consumers ever buy (into) AR glasses?

Let’s be clear about one thing from the start: The AR glasses shown here are not a…

Dr. Joachim Scholz in XR Marketing

Jan 18, 2022

Personalized In-Store Advertising in The Minority Report

Personalized in-store advertising as envisioned by The Minority Report could hit your local GAP this year

Dr. Joachim Scholz in XR Marketing

Jun 22, 2021

How To Maximize Your Mixed Reality Campaign

This article shows how you can take full advantage of the…

Dr. Joachim Scholz in XR Marketing

Jun 22, 2021

How to Boost Foot Traffic in a Distracted Retail World

Dr. Joachim Scholz in XR Marketing

Apr 28, 2021

AR Classics: Are Your Brand Experiences Exciting Enough To Get Shared?

How Pepsi reinvents…

1 response

Dr. Joachim Scholz in XR Marketing

Jun 22, 2021

How to increase the reach of tribal marketing with augmented reality

These were the top 10 stories published by XR Marketing; you can also dive into yearly archives: 2021, 2022.

About

XR Marketing

Augmented reality and related technologies have kicked-off the next big transformation of marketing and branding. We explore how marketers can leverage these new technologies to create value and embed their brands at the center of consumers’ everyday lives.

More information