Archive of stories published by Zak’s Marketing Management and Strategy Publication

Godin Vs Kerin

The two assigned readings for one my master’s courses in Digital Media and Marketing are Kerin’s book about marketing and Seth Godin’s book. I believe we were given these two books to read, since they both show a very different aspect and way of thinking about marketing. Giving us two extremely…

About
Zak’s Marketing Management and Strategy Publication
Just a grad student trying his hand at blogging, enjoy the content and feel free to reach out!
More information
Tags
Editors