WeChat is transforming healthcare in China

Learn how WeChat helps to accelerate hospital operations by reducing the average waiting time from 4 hours to 1–1.5 hours in China using its WeChat Smart…

IKEA went wrong this time — Social Media Brand Fail

IKEA showcased its new bedroom and bathroom solutions via a hypnotist performance. It was unexpected, potentially brought interests and discussions, but…

7 Memes Depicting the Ups and Downs of Life at MIT Sloan

I’m exploring different formats of storytelling. The focus of this blog is on Memes. Memes are those hilarious pictures you see circulating the Internet. More broadly, a meme is “an activity, concept, catchphrase or piece of media…

“The Rest of a Lifetime”: Casper at SXSW

On its website, South by Southwest describes itself as a “unique convergence of original music, independent films, and emerging technologies.” Needless to say, all this interactive media means for mountains of integrated social activity — both online and…

#Sloanies Helping Sloanies

When I thought about creating a piece of social media content depicting life at MIT Sloan, I wanted to come up with a way to show the supportive and collaborative nature that most Sloan students love about their school. What I have come up with is a campaign, a hashtag, more than…

Meme 101

Meme’s are a really fun format and I personally have wasted, I mean spent, countless hours perusing through 9Gag chuckling at the latest creations. The images used in memes, typically originate from pop culture or pictures that have gone viral. There are specific rules that govern how the text should be phrased…

Be careful what you wish for: how your message can be twisted in social media and ruin your brand

Digital media has allowed brands to connect with customers and get to know them better than it used to be 10 years ago. However, it seems like big brands still miss…

(Re)Defining Success for Kids at MIT Sloan

Have you met the Success Kid?

The Success Kid is a popular meme that has spawned many creative captions about celebrating small wins in life. His adorably pudgy face full of self-satisfaction and the “I did it”…

Epicurious’ Tactless Tweets

Inauthentic Cause Marketing on Twitter

Where is the line between supporting a local community when something terrible has happened and a shameless ploy to insert yourself into a trending topic in order to promote your products?

Seemingly Benign Social Media Posts are Still Important to Some

Over Spring Break, I had the opportunity to travel to Cuba with an awesome group of Sloanies. Being the last true “Spring Break” of my life, I wanted to do something both special and memorable, and this trip definitely…