Day #8 — Consistency Works

This is a LIVE case study where I am documenting my journey to becoming a highly paid marketing consultant by blogging everyday for 50 consecutive days. It’s called “50 Days to Freedom: My Journey to 5 Figures in 50 Days“. At the end of the post, you will find links to all the previous days.

My parents are in town, and took our daughter (Ava) to California with them for the week.

We spent the morning at the hotel so the kids could swim, and then went to lunch.

Here she is pulling her suitcase…

It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”

-Tony Robbins

So you want to be viewed as the ‘go to’ expert, huh?

The leader in your marketplace?

This is how you do it…

Creating content is essential to your online success. Whether you’re an attorney, a plumber, a real estate agent, in network marketing, or an online marketer selling digital products and/or coaching.

It really doesn’t matter. You need to be putting out content consistently. I don’t care if it is a blog, Facebook updates, a YouTube channel, a podcast or a daily email.

Creating content is how you become the obvious choice in your marketplace.

About a month ago, a guy by the name of Dan Meredith released a training on how to explode your busienss with your personal Facebook profile.

Dan has built a million dollar online business with his personal Facebook profile and a very active FB group. So he’s one to model.

He outlined his content strategy, and it was extremely aggressive from what I was doing, which was trying to post once/day.

Simply not enough.

They say something like only 16% of your friends/followers will even see your posts. Even if you were to post 3x a day, you’d be lucky if half your people see the posts.

Dan consistently posts 3x per day. I am attempting to adopt his strategy

Here is my current for Facebook….

  1. A business post where I share a lesson/tip
  2. A family/funny post, or sharing someone else’s post with some thoughts of my own
  3. A video — this is where I am struggling

I have certainly increased my content production, but am nowhere near perfect on this.

Since implementing the above strategy, I have had 4 people I went to high school reach out to me. I graduated in 2000, and 3 of these people I have not spoke to since graduation, so 17+ years.

Writing that was not easy — slow down, time.


I have had 2 others reach out about developing a marketing strategy for their business.

This should prove to you the power of producing content. In the last month, people are seeking my advice on marketing strategy, positioning, Facebook advertising & optimizing their current marketing.

Consistency, in whatever you do, is crucial to get you to where you want to go.

Pick one platform and start putting out content, consistently. Do what comes natural to you.

If you like to write like I do, start a blog, a daily email, post more frequently on Facebook/Instagram/LinkedIn/wherever.

If you have a face for radio (always loved that joke), start a podcast.

If you enjoy doing video, start a YouTube channel, or post Facebook/Instagram videos.

Just start.

Day #8 Breakdown

Today, I emailed CrossFit gyms in Florida & Kansas. My ‘Godfather offer’ was a free 10 day trial of Facebook advertising.

Day #8 Numbers

Emails Sent: 34

Sales Calls: 0

Facebook Posts: 1

Leads Generated: 1

Revenue Generated: $0

If you’re getting value from any of these posts, please share with one friend.

If you have comments and/or suggestions, please leave a comment below!

Last, but certainly not least: Thank you so much for reading, it means more than you know!

Follow along: Day 1, Day 2, Day 3, Day 4, Day 5, Day 6, Day 7