BBC* : Part 1 — From what we start.
We are three people from all over Europe (from France passing by Hungary and arriving to Russia) and our “Swedish developers” team was created in order to open for ourselves the world of advertising and marketing. Finally we created our company “BBC — Break the Border Company”. The aim of “BBC” is to help brands get into the market, break their borders by providing marketing and advertising services. If you are ready to boost up your company, just let us know! Welcome to share our journey in Medium! ❤
Before creating our own company, we started working with IKEA, which is a big and popular brand in all the world. We wanted to work with them to study their development in Greece and their communication policy. So we became their brand ambassadors in Greece.
What is IKEA ?
For those who did not know, IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world’s largest furniture retailer since at least 2008.
The IKEA Concepts starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value. The aim is to help more people live a better life at home.
How IKEA delights its customers ?
They shall offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
More stores will open in Greece
As brand ambassadors, we notice that IKEA, really famous in lot of European countries, was not so implanted in Greece. Indeed, only 5 big stores exist in all the country and the one in Athens is not located in the city center. Our main goal was to convince IKEA to develop their presence in Greece by opening new stores near the region of Athens.
But also to propose a new way for customers to live their IKEA experience. For example we wanted to extend the IKEA presence on their website and social media. By this way, consumers will have the opportunity to take time for select which type of products they really want before coming to the store.
Our team: Charlie Courrent, Eliána Bödei and Svetlana Lukyanova. Betty Tsakarestou
Our story: part 1, part 2, part 3, part 4, part 5, part 6, part 7, part 8, part 9, Presentation.
