BBC*: Part 3— We found out that it was just not enough for us…

We are three people from all over Europe (from France passing by Hungary and arriving to Russia) and our “Swedish developers” team was created in order to open for ourselves the world of advertising and marketing. Finally we created our company “BBC — Break the Border Company”. The aim of “BBC” is to help brands get into the market, break their borders by providing marketing and advertising services. If you are ready to boost up your company, just let us know! Welcome to share our journey in Medium! ❤

We found out that working for IKEA as ambassadors was not enough for us. Our ambitions were a little bit bigger than it. So we started our researches to be more informed about the different way of promoting and communications companies. Finally we felt on a project “Cannes Lions”, or to be more honest on a web-site of a project that awards companies for their advertising compaigns. And we started checking each compagn who got the award in 2018.

After many weeks of research we found a very interesting campaign did by 23 Stories X Conde Nast from USA. Their campaign was for Donald Trump and it was named “The Donald J. Trump Presidential Twitter Library”.

We found out the idea of this advertising compaign just genius and we started our researches about it. To be more precise we did the big analysis of the campaign. Our main aim was to understand by what the company was guided during the creative process, why this idea did work that good and what is the global idea standing behind this project. To be more efficiant we elaborated some questions that supposed to help us. The main questions were:

After that stage we were ready to do our analysis…

Our team: Charlie Courrent, Eliána Bödei and Svetlana Lukyanova. Betty Tsakarestou

Our story: part 1, part 2, part 3, part 4, part 5, part 6, part 7, part 8, part 9, Presentation.