HOW TO MAKE MONEY ON WRITING EBOOKS
Why Do I Always Choose Evergreen Niches?
evergreen niches Vs trendy niches
My sales slow down during the holiday season, but afterward, they rise again!
I have three stores now. (more but in inactive state!). And all my accounts are in evergreen niches only.
In my early days, I began writing in the Christmas Romance category, specifically Contemporary Fiction. All of my books consistently feature a Christmas theme, and I used to experience high sales, especially during the holiday season.
After that?
One or two sales here and there. Rarely does anyone like to read Christmas Romance after the Holiday is over.
The same goes for my music niche. I started with a very small niche or I should say a trendy niche. But once the trend got over so did my sales. I quickly shifted my focus to evergreen music niches and not the trendy ones. This helped me to get consistent sales throughout the year!
Evergreen Niche over Trendy Niche
- Consistent Sales — Evergreen niche ALWAYS makes the sale. That’s the reason I get sales from all my accounts throughout the year.
- Long-Term Growth — Evergreen niche is not going to go away! Think niche like — weight loss for women. This niche is going to stay here forever! But new diet plans like paleo or keto or low carbs can vanish or can be replaced with new ones. This I have seen in my music store as well. This applies to any type of product or service you are selling.
- Less Risk — One thing I have noticed is that evergreen niches fluctuate (in terms of interest) quite less as compared to trendy ones. The interest in the trendy niches may vanish suddenly after some months or perhaps some weeks!
- Wider Audience Reach —Evergreen niches have wide audience appeal as compared to trendy ones. Even making content and products is much easier. I never go out of ideas! Ever!
- Monetization Rule—20% Trendy niche products. 80% evergreen products. I prefer this combination for making consistent sales. Stores/ accounts will never die if you use this format!
Trendy niches — Pros and Cons
This article will be incomplete if I don’t include some great things about using a trendy niche.
I have tried it out myself. Although sales died away once the trend is gone. But I did make a large amount of sales within a short time period!
That was less effort and more money. But alas, that didn’t stay long!
Conclusion
I know some of you may have trendy stores. Christmas is coming. You may be setting up a Christmas or New Year store for the coming holidays. Christmas decorations, books, movie recommendations, gift ideas, Holiday DIY crafts, Holiday recipes, Pet gifts, and care are some of the famous niches that people prefer during the months of November and December. And that’s perfectly okay.
I just recommend everyone focus more on Evergreen because you don’t have to change the niche after some time. Holiday stores will not make many sales after Jan but evergreen niches will.
This is what I think of choosing any niche before starting a new store. I love to explore niches and start a small store/business around it. This takes time and a lot of effort. So I make sure I choose the one that will make me consistent sales throughout the year.
I would love to hear your thoughts. Even for those who have a holiday or trendy store and think otherwise. Would love to hear from you all!
At the end of the day, we want to do what we love to do! And make some money out of it too!
If you are interested in Gumroad Business then you can check out my ebook — Gumroad for Writers
