Kevin Tofel wrote this about the app economy: “Did you download any apps to your smartphone this month? Chances are, you didn’t, says research firm ComScore. The company published a report showing that in the U.S., 65.5 percent of all smartphone owners aren’t adding any new…

Posted by Roy de Souza

The TL:DR is that the industry average for viewable video ads is about 48%. ZEDO’s Native InArticle Video ads have viewability of 64%. This is 20% higher.